Not to be confused with the newly released Google Hire, an applicant tracking system (ATS) for employers to manage and optimise the entire recruitment process, Google for Jobs acts as a traditional job board site, without actually being on one. Since Google is the first place that the majority of potential candidates will start when seeking a job, having your job posted directly to the search engine site itself is vital.
Google for Jobs uses artificial intelligence, machine learning, and integrations with job boards to make it possible for jobs to be seen in Google search results, and to be found more easily, despite the variety of titles a job may have. It has potential to bring a lot more visibility to job posts.
In order to get your adverts to appear on Google for Jobs, you must adapt the structure of the underlying HTML of your job postings to allow them to be indexed by Google. Alternatively, you can post to a 3rd party job board site that Google for Jobs already indexes.
Although it sounds scary, adding structured data to your job postings through altering HMTL can actually be surprisingly straightforward, following the subsequent steps:
- Add job listing structured data to the job listings pages on your website (use this chart from Google themselves that will help you in creating your code)
- Use sitemaps to notify Google when you have added or removed jobs (you can also find help with site maps in the above guide)
If you really aren’t comfortable with the idea, FEYM are always happy to help.
An example of how Google for Jobs pulls adverts through the search engine is as follows; as most job seekers would do, type in the desired job title and location into Google. What will appear is a number of promoted paid search listed sites followed by any adverts pulled through by Google for Jobs, and lastly the organic search results.
Please see example below of how Google for Jobs displays in Google search:
If you aren’t displaying in Google paid search results (PPC) at the top of the page, it is unlikely that you will appear highly in the organic results as these spots are often populated by leading job board sites such as Indeed, Total Jobs and Reed. Thus, it is easy to see why, for a smaller recruitment agency, getting your jobs pulled through by Google and having them rank highly is essential.
We’ve complied our top tips to help you getting your advert to rank as highly as possible:
- Use the guides we have provided to ensure that your advert is indexed properly by Google, using HTML or a third-party job site
- Give as many details as possible – some companies and therefore agencies are reluctant to discuss details such as salary, working hours and location, however the more details you provide here and the more keywords you have included, the more likely your ad will appear to relevant job seekers
- Post your advert, consistently, to any site you can – Google for Jobs will list to candidates all the websites on which they can apply for a specific role, for example LinkedIn or Glassdoor, it is unclear as to whether the more sites you have listed here the higher up you will rank, however having a choice of sites to apply via certainly provides for a much better user experience than only one option
- Consider using tools such as Google Search Console, to track and analyse your results – here you will be able to see how many impressions your ad has made, how many click throughs it has generated, and applications sent
- If you have multiple job postings, you may also consider using Google Hire, remember the applicant tracking system (ATS) that we mentioned at the start of this article? This system allows employers to manage and optimise the entire recruitment process – this is currently only available in the US but is expected to be released in the UK shortly due to its success
- Add postings to Facebook Jobs – these listings are free and Google for Jobs indexed (read more about Facebook Jobs on our blog)
Google for Jobs is now more important for recruiters than SEO. Updating your website in order for Google to index your jobs should be at the top of your candidate marketing list.
The recruitment industry has always been trapped by having to pay to use third party job boards that have dominated organic search results, however Google for Jobs enables recruiters to finally compete for top search result positions.
Although Google Jobs is mostly positive for recruiters it’s important to note that it can make clients jobs easier to be found too. Making it easier for potential candidates to source who the client is and apply directly.
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