Don’t know what you should be spending on marketing and where to start?
The average marketing spend as % of sales ranges from 2% in a practice with 500K turnover to 5% in a practice with 2m+ annual turnover. When you're starting off, it all depends on how much you can and want to do yourself. We're here to guide you in your marketing journey and will work at the pace that your vision requires.
Dental Content Marketing
With the rapidly evolving landscape of online marketing, you can no longer simply create a practice website and then forget about it.
Content answers peoples’ questions, shows you are an authority in your field, and encourages patients to arrange an appointment with you and colleagues to refer to you.
Content marketing is a long-term, advanced search engine optimisation strategy, along with the perfect way of consistently spreading the message about your core values to new and existing patients.
If you’re serious about growth and don’t have much of a digital footprint, a huge proportion of potential new patients just won’t find you. They won’t understand your ethos or values. Even worse, your existing patients might like your and your practice, but your big case acceptance will be low because your patients won’t understand the transformation you could achieve for them. They won’t be able to relate to the people whose lives you have changed for the better because you have not exposed them to the full range of skills that you possess and most importantly what that could mean for them.
Our Recent Work
Smiles & More old website was not mobile responsive and losing leads from mobile visits.
Don't have the time, skill-set or inclination? That's where we come in.
We do the hard work for you.
Here in our offices in Manchester, our Dental team is guided by Creative Director and practising Dentist Dr Jennifer Noone. It’s that combination of Marketing expertise and industry knowledge that provides us with a unique understanding of the dental world, unlike no other digital agency. This gives us the ability to communicate with your patients and other dental professionals with ease, and always provide factually correct content with your practice values completely understood and portrayed.
So why do I need this?
Content marketing is all about creating relevant content that adds value to your work, your team and the experience you give to all of your patients. Done consistently and properly, it will encourage increased new patients along with referrals from your existing patients and other dentists.
It gives credibility to your work so new and existing patients are able to recognise you as an expert in your field. Even more importantly as a private practice, a huge source of revenue is based on a strong referral network.
It’s not all about new patients…
To truly distinguish yourself and generate loyalty so all of your patients become patients for life, let them know you and your team really care. Every patient encounter (goes without saying) and all content produced should centre on portraying this important message. Effective content, especially human interest stories, generate this loyalty. Your loyal patients along with telling the world how great you are, will accept treatment more readily and be much more compliant with their advised recalls.
Ready to get started?
FEYM wants you to Succeed: Contact us today for a free 30 minute phone consultation.
We know the Dental Industry
Meet your Creative Director Dr Jennifer Noone
Jennifer is the Creative Director for Content Creation - Dental and Medical clients. As a practicing private Dentist, Jennifer has written scientific papers published in peer-reviewed journals such as Dental Update, Orthodontic Update and the BDJ. As well as being an award winning dentist Jennifer is a digital marketing expert having trained and certified in social media marketing, graphic design and video production/editing. Jennifer’s passion is to help Dental and Medical practices utilise online content and digital marketing channels to grow their patient database along with the marketing of new services and products.
Contact Jennifer directly via email Jennifer@feym.com